| WVEE | |
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| City of license | Atlanta, Georgia |
|---|---|
| Broadcast area | Atlanta metropolitan area |
| Branding | V-103 |
| Slogan | "The People's Station" |
| Frequency | 103.3 (MHz) |
| First air date | late 1940s |
| Format | Urban contemporary Urban AC on HD2 signal |
| ERP | 100,000 watts |
| HAAT | 310 meters |
| Class | C0 |
| Facility ID | 63776 |
| Callsign meaning | VEE (play on the letter V) |
| Former callsigns | WPLO, WAGA |
| Owner | CBS Radio |
| Sister stations | WAOK, WZGC, WUPA |
| Webcast | Listen Live |
| Website | http://www.v-103.com |
WVEE (103.3 FM, "V-103") is one of the most popular urban-formatted radio stations in the country and the highest-rated station of the Atlanta radio stations by Arbitron. WVEE has Atlanta as its city of license, and is owned by CBS Radio, a subsidiary of the CBS Corporation.
It shares a tower with WPBA TV 30, and in fact shares the same antenna with WSB-FM 98.5 and WSTR FM 94.1 operating at an effective radiated power of 100 kilowatts in midtown Atlanta. The three radio stations' transmitters are diplexed together, so that they all feed to the antenna instead of into each other.
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History
The station that became "V-103" began back in the late 1940s as WAGA-FM, on 102.9 with a country music format. It was originally co-owned by Storer Broadcasting with WAGA-AM (now WYZE) and television station WAGA-TV channel 5, a CBS-turned Fox affiliate.
WAGA-FM became WPLO-FM when it moved to 103.3 and simulcasted WPLO AM. They maintained the country format, but with many top-40 cuts. WPLO-FM was operated by Georgia State University students during the late 1960s before WRAS FM 88.5 signed on. WPLO-FM was its previous callsign, as both stations were owned by Plough Broadcasting which later became Schering-Plough Broadcasting.
In 1968, WPLO-FM changed its format from top-40 to hard rock. WPLO-FM then changed its format from rock to country music once again. In 1976, 103.3 changed call letters and formats from WPLO-FM country to WVEE-FM urban contemporary and began using the "V-103" moniker. It briefly aired a Disco format in the late 1970s.
In the early 1980s, DKM Broadcasting Corporation purchased WVEE-FM and sister station WAOK. On January 1, 1988, WVEE was sold, along with other DKM-owned properties in Denver, Baltimore, Springfield, Lincoln, Akron, Dayton and Dallas, for $200,000,000 to The Summit Communications Group, Inc. In March 1995, Summit sold its interests in WVEE FM and WAOK AM to Granum Communications, Inc. (Herbert W. McCord, Peter Ferrara, and Michael Weinstein). In March 1996, Granum Communications sold both to Infinity Broadcasting.
In 2000, V-103 after many years of operating as an urban contemporary station that only played R&B and classic soul added hip hop full-time to compete with Radio One's WHTA (Hot 97.5, now Hot 107.9) in addition to direct competitor Cox's WALR-FM (Kiss 104.7, now Kiss 104.1, which also added more current R&B songs) and to appeal more to the precious 18-34 demographic. In 2003, "V-103" changed its longtime station slogan from "The People's Station" to "Atlanta's BIG Station" to signify its dominance of Atlanta urban radio and being #2 (now #1) overall behind radio market leader WSB AM. Recently it reverted back to the previous slogan "The People's Station" to signify its commitment to the community.
Since Fall 2006, V-103 has premiered a HD Radio frequency for playing Urban Adult Contemporary (specifically Neo-soul) music.
Current Format and Programming
Musically speaking, V-103 is a very unique station with a playlist consisting of balance of current R&B, soul, and hip-hop songs along with throwbacks and recurrents of all aforementioned genres mixed in during most parts of the day (with the exception of Monday through Saturdays evenings from 6 to 10pm). Also from Sunday through Thursday nights, the station airs slow jams from current and old school R&B and soul songs from 10pm to 2am during its "Quiet Storm" program. It's maintained a very strict rubric to the urban contemporary format since its inception in 1976, which is rare amongst larger markets urban-oriented radio stations who have shifted to the Mainstream Urban format. Its programming pits it in direct competition with Urban ACs WALR & WAMJ/WUMJ, Mainstream Urban WHTA, and Rhythmic WBTS all at the same time.
In popular culture
- V-103 was mentioned in the 1998 movie The Players Club directed by hip-hop rapper/actor Ice Cube.
- Also V-103 was shown in Tyler Perry's 2009 movie "Madea Goes to Jail (film)".
The Frank and Wanda TV Show
V-103.com and fellow CBS-owned television station WUPA have teamed up to bring Atlanta the Frank and Wanda Television Show. On the show, viewers can actually watch the personalties and their guest discussing some prominent topics and issues from the morning broadcast. Celebrities that have been on the show so far include: Rapper Young Jeezy, Comedian Joe Clair, TV Judge Penny Brown-Reynolds and more.
Typically, the show deals with a prominent topic or guest each episode and the last ten minutes of the episode are usually reserved for Girl Talk with Miss Sophia and Frank Ski's Inspirational Vitamin, although Girl Talk segment isn't present in every episode.
The theme song is performed by singer Monica.
The show airs Monday through Friday at 10:00pm on the CW 69 (WUPA).
External links
- V-103's official website
- Query the FCC's FM station database for WVEE
- Radio-Locator information on WVEE
- Query Arbitron's FM station database for WVEE
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